Applied Triathlon Coaching
Applied Triathlon Coaching

Applied Triathlon Coaching

Applying sport science to your triathlon and duathlon experience

Applied Triathlon Coaching supports triathletes, duathletes and runners, from beginners taking their first steps in the sport to experienced Age Group athletes.

Using a highly successful periodised coaching system developed over 20 years, Jon Cowell uses direct observation, constant analytical assessment and one-to-one tuition to ensure that athletes under his direction realise their potential. 

Much of Jon's success can be attributed to his application of the principles of sport science, including physiology, biomechanics and sport psychology through individualised training needs analysis.

Applied Triathlon Coaching specialises in delivering the perfect training programmes for triathletes and duathletes aiming to qualify for Team GB at the AG World and European Championships, as well as for those embarking on Ironman, 70.3, Olympic and sprint distance events. To date, our athletes have achieved 23 World and European medals, and multiple national titles.


Applied Triathlon Coaching incorporates British Duathlon, Natural Running Form and Applied Sports Therapy.

What's new?

Ultra Festival 2016

Read all about it in News.

Natural Running Form

Run more efficiently and reduce risk of injury.

Coaching and prices

Find out about coaching programmes and prices.

Applied Triathlon Coaching incorporates British Duathlon, Natural Running Form and Applied Sports Therapy.

Contact us

For further information or to talk to us about your running form or coaching needs, please email

Visit us

Assessments are usually held in Farthingstone, Northamptonshire or at your preferred location, by arrangement. See Location for more details.

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